Brian Tracy in his book Goals! emphatically states, “Success is goals, all else is commentary.” He describes the ability to set and achieve goals as a master skill of success. I have found this to be true in the leaders I have interviewed over the years. For these leaders, goal setting is not a one-time event, but an ongoing habit. The true power in goal setting is WRITING THEM DOWN! Unfortunately, too often people simply have various aspirations in their head. I am convinced that forward progress really takes place when goals are clearly written down and you know when you have “crossed the finish line” in achieving them. There is a big difference in thinking to yourself “I want to get in better shape” versus having a written goal to complete a marathon in a certain amount of time by a certain date.


J. Frank Betts

J. Frank Betts, managing member of Eubank, Betts, Hirn, Wood, PLLC, has utilized goal setting to achieve significant results in his life. Betts grew up in Shreveport, La., and went on to play college baseball at Louisiana Tech where he was an accounting major. Betts, a CPA, teamed up with Thomas Ross Jr. and William L. (Bill) Eubank in 1970 to form their accounting firm. Since then, the firm has grown and prospered, and Betts has served not only as a leader in his firm but in his profession. For example, the American Institute of Certified Public Accountants (AICPA) invited him to serve on the U. S. Auditing Standards Board. While he was on the board, he co-authored a publication that is still used today by the accounting profession titled “Guide to Auditor’s Reports.” He has served on the Governing Board of the Mississippi Society of Certified Public Accountants, and he is the immediate past international chairman of CPA Associates International Inc., a world-wide association of accounting firms.

Betts noted that many people shaped his leadership, and in particular, his long-time partner Bill Eubank, who recently passed away. Betts noted, “Bill was an outstanding community leader and a fine leader in our firm and in our church. I learned a lot from Bill.” Betts believes that a leader should lead others by their own personal example and a leader should always attempt to treat others in the same manner that he or she would want to be treated. He pointed out that everyone is different so you have to recognize how each person needs to be lead. Further, he said, “Most of all you need to do a lot of praying that you are led by God to do right when you lead other people.”

Regarding goal setting, Betts shared, “Goals need to be set after much thought and consideration including obtaining advice from others and you need to communicate those goals to those you are trying to lead.” He further explained, “You need to measure the success with the goals and be able to change when changes are necessary.” Betts raises a very good point that goals are intended to help us measure our success so they must be specific. You also need to be fluid with them and know when they need to be adjusted.

Recently, Betts’ firm announced that it will be merging soon with another long time successful accounting firm – Haddox, Reid, Burkes & Calhoun, PLLC, which was founded in 1958 to form Haddox, Reid, Eubank, Betts, PLLC. The combined firm will have over 41 CPAs and continue as a full service accounting firm. Betts has served as a principled leader in this firm, church, community, and profession for over 40 years. I believe he serves as a great example of how consistent focus and goal setting can serve a leader well over the long term.I know he will be instrumental in transitioning the firm for the next stage in its future.

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Butler Snow Advisory Services (BSA), a leading strategic consulting and transaction advisory company, has added Troy A.
Stovall as its newest principal. Stovall brings more than 25 years of experience in technology, consulting, higher education, private equity and operations.


Troy Stovall

“Troy has extensive experience and a unique skill set that will help our clients identify opportunities that will propel them to the next level,” said Barry Cannada, Chairman of Butler Snow Advisory. “We look forward to this partnership and we’re glad to have him on our team.”

Prior to joining BSAS, Stovall founded and still serves as managing member of LeMaile Stovall LLC, a management consulting firm serving for-profit and nonprofit firms focused on strategy, operational performance and fundraising.

“We are excited to welcome Troy to the Butler Snow Advisory team,” said Matt Thornton, founder and Managing Principal of Butler Snow Advisory. “His experience and skill set are a unique blend for our organization and we are thrilled to have him on board.”

Stovall also previously served as executive vice president and chief operating officer of Howard University and as senior vice president and chief financial officer of Jackson State University (JSU). In both roles, he led various construction, renovation, educational, and information technology projects including: a redesign of benefits at Howard University that resulted in a $9 million savings, co-leading the launch of Howard’s online executive MBA program, and leading more than $300 million in new construction and renovation projects at JSU.

Before arriving at JSU, Stovall was co-founder and CEO of GulfSouth Capital, Inc. and managing general partner of GS Ventures (GSV), LLC. At GulfSouth, Stovall was responsible for overall investment and fundraising responsibility for more than $100 million across three funds.

He has also served as a senior engagement manager at the strategy management-consulting firm, McKinsey & Co., where he was a leader in the group’s telecom practice. His other professional experiences include positions with Southwestern Bell, AT&T Bell Labs and Rockwell Collins Transmission Systems Division.

Stovall – a Houston native – is a frequent speaker on topics including venture capital, motivation, economic development and higher education administration. He has authored or contributed to published documents on wireless data, entrepreneurship, venture capital, economic development and activity-based costing.

Stovall was previously appointed to the Commission on E-Government and the Special Task Force for Economic Development Planning by Miss. Governor Ronnie Musgrove and the Southern Growth Policies Board Technology Council, and the Mississippi Governor’s Commission on Tax Reform by former Miss. Governor Haley Barbour.

Stovall holds a bachelor’s degree in electrical engineering with a minor in mathematics from Southern Methodist University, where he graduated cum laude; a master’s degree in computer science from Stanford University; and an MBA from the Harvard Business School.


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Butler Snow Advisory Services, LLC (BSA), a leading strategic consulting and transaction advisory company based in the Greater Jackson area – has named Wesley Roberts to their team of professionals.

Most recently, Roberts served as a manager in the transaction advisory services department of Ernst & Young, LLP in Nashville, Tenn., where he managed and participated in financial due diligence engagements, particularly related to acquisitions by private equity investor groups and strategic corporate buyers. RobertsW-grid

“Wesley’s transaction advisory experience at Ernst & Young make him a perfect fit for our growing company,” said Matt A. Thornton, President and CEO of BSA. “We are excited to welcome Wesley to the team, and look forward to his leadership in guiding our capital markets initiatives. We are particularly encouraged to have him in Nashville, where we see exceptional financial and business opportunities.”

In his role at Butler Snow Advisory, Roberts will focus on transaction advisory services, which include capital formation, buy-side and sell-side representation, mergers and acquisitions.

Roberts holds a bachelor of business administration and a master of accountancy from the University of Tennessee. He is also a certified public accountant, licensed in the state of Tennessee.

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