Our team provides executive-level marketing services to growing companies across the Mid-South, regularly helping clients set and achieve sales and revenue goals. Fractional CMO services help alleviate the responsibility placed on firm leadership to satisfy the marketing role – a discipline that is often outside the areas of expertise for a President/CEO, COO or CFO.  The CMO-in-Residence offering is a cost-effective solution for companies in need of dedicated marketing guidance, without the expense and overhead of a full-time, C-level team member.

Services offered under our CMO-in-Residence engagements are tailored to individual clients and can include:  

  • Developing comprehensive marketing plans and programs, both short- and long-range, to support corporate sales and revenue objectives.
  • Implementing plan/programs across multiple communication disciplines, including digital marketing, mobile, affiliate, social media, cross promotion, public relations and events.
  • Overseeing online marketing initiatives, including company website, direct marketing, advertising campaigns and creative services.
  • Developing and managing marketing operating budget.
  • Directing the work of external agencies and internal marketing and business development staff.
  • Overseeing traditional and digital advertising and promotion activities including print, online, electronic media and direct mail.
  • Developing plans and creating and managing relationships with various partners to build audience/viewership as well as increased awareness of client’s products/services.
  • Representing client at meetings, events, trade shows, etc.
  • Providing input and support to company leadership in the development of joint ventures, affiliations and partnership arrangements.
  • Preparing internal management presentations to outline and explain the company’s current and future marketing and business development strategies.
  • Establishing and maintaining relationships with industry influencers and key community and strategic partners.
  • Engaging, cultivating and managing press relationships to ensure coverage surrounding special events, public announcements and other projects.
  • Preparing marketing activity and progress reports for presentation to executive management.
  • Establishing and maintaining a consistent corporate image throughout all product lines, promotional materials and events.

Learn More About Our CMO-in-Residence Services

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