Our team provides executive-level marketing services to growing companies across the Mid-South, regularly helping clients set and achieve sales and revenue goals. Fractional CMO services help alleviate the responsibility placed on firm leadership to satisfy the marketing role – a discipline that is often outside the areas of expertise for a President/CEO, COO or CFO. The CMO-in-Residence offering is a cost-effective solution for companies in need of dedicated marketing guidance, without the expense and overhead of a full-time, C-level team member.
Services offered under our CMO-in-Residence engagements are tailored to individual clients and can include:
- Developing comprehensive marketing plans and programs, both short- and long-range, to support corporate sales and revenue objectives.
- Implementing plan/programs across multiple communication disciplines, including digital marketing, mobile, affiliate, social media, cross promotion, public relations and events.
- Overseeing online marketing initiatives, including company website, direct marketing, advertising campaigns and creative services.
- Developing and managing marketing operating budget.
- Directing the work of external agencies and internal marketing and business development staff.
- Overseeing traditional and digital advertising and promotion activities including print, online, electronic media and direct mail.
- Developing plans and creating and managing relationships with various partners to build audience/viewership as well as increased awareness of client’s products/services.
- Representing client at meetings, events, trade shows, etc.
- Providing input and support to company leadership in the development of joint ventures, affiliations and partnership arrangements.
- Preparing internal management presentations to outline and explain the company’s current and future marketing and business development strategies.
- Establishing and maintaining relationships with industry influencers and key community and strategic partners.
- Engaging, cultivating and managing press relationships to ensure coverage surrounding special events, public announcements and other projects.
- Preparing marketing activity and progress reports for presentation to executive management.
- Establishing and maintaining a consistent corporate image throughout all product lines, promotional materials and events.
Learn More About Our CMO-in-Residence Services
